Wired and Wonderful – The Web Site Advantage

We live in a wired world. Thanks to cell phones and Wi-Fi, all of the information on the Internet is never more than a click away. That’s precisely why having a web site is more important than ever before-even for creative, artistic professionals like interior designers.

Those of us who pride ourselves on our ability to create and nurture relationships to build business may cringe at the impersonal nature of the web. But look again. What may seem impersonal at first glance is actually the most revolutionary tool to connect conversations, ideas and solution providers in the history of the world-and you don’t want to miss out on it.

Here are five ways you can make the most of a web site for your company:

1. Expand on your portfolio without high printing costs. In a visual business, creating marketing materials that show your work to its best advantage can be very expensive. Full-color brochures on heavy stock paper with quality binding have a high cost per piece. They’re too expensive to mail out to all but the most qualified prospects. A web site can show your work in full color without the expense of printing and distribution, and it’s very inexpensive to add new photos or even a video tour of your latest show house or designer room.

2. Make a personal statement with audio, video and motion. Your web site isn’t limited to just words. The best web sites are interactive. Let your personality shine through by utilizing easy-to-play audio recordings, video clips from speeches, maybe even a video testimonial from a satisfied client. The web is perfect for a visually-focused profession like design, and with the new options for audio and video, your prospects can really get a sense for your individuality as well as your work.

3. Become more than just a pretty room. Brochures can’t tell your story as well as you can. Yet to keep your business running smoothly, you can’t spend all of your time meeting with prospects. Your web site can fill in the gap by sharing your design perspective, your style philosophy and your unique impression of trends via click-and-play audio and video. Prospects know that you’ll be a good fit for them before they ever pick up the phone to schedule a meeting. That saves time for you and increases the odds that your new client meeting will be a success.

4. Stand out as a thought leader. Today’s editors and reporters do their research online. When they are looking for someone to quote on trends for a given industry, they turn to the web to find experts. They decide which experts to contact based on what they can learn about that person’s point of view and credibility-and that is often determined by the expert’s web site and online articles. How many interviews have you missed because reporters couldn’t find you online?

5. Offer options and added benefits to your clients. With a web site, you can make it easier for customers to do business with your company. You can offer online payment, provide automatic email notification when special-ordered materials ship, and even sell related books or signature products that you have created. Let your current and past clients know about your recent awards, speeches and show houses-it might just spark a call for a new project! You can offer online quizzes and downloadable articles and encourage current clients to purchase additional services by educating them about trends or helping them understand the full scope of what you provide.

The best thing about harnessing the power of the Internet is that you don’t have to do it by yourself. It’s more affordable than ever before to work with a qualified web designer and create a site that is not only a great sales tool, but a magnificent showcase for your work. There’s really no excuse in today’s competitive business environment not to have a web site. Add a web site to your marketing and expand your outreach overnight.

Furniture Stockholm – The Home of Furniture Design

In Sweden there has been a great increase in interest in furniture and design, to the point that it is just as important to expressing personality as the clothing one wears. Similar to fashion in clothing, Stockholm is a leading area for furniture and interior design (inredning), and since it is one of the most modern cities in the world there is certainly something to be found here for everyone, regardless of budget or style.

Furniturebox is a web based company with a 500 square meter brick and mortar store in central Stockholm, Sweden. Furniturebox specializes in high quality furniture at very reasonable prices. Bolia offers very special furniture. They specialize in New Scandinavian Design with handmade pieces from a renowned design team. The Bolia Design Award gives young designers the chance to join this first rate team.

POM (Piece of Mind) is a furniture company that asks why certain products that should exist do not. And then they answer that question by bringing those products into existence. Stalands Möbler with their timeless designs and DUX beds are one of the big players in the Stockholm furniture business; as is Ekero Furniture.

Länna Möbler have handpicked a new range after coming away from the recent furniture fair with their customers’ opinions and wishlists. With Bromma Möbler you get good strong furniture from around the world and Carlssons Furniture offer great quality furniture from a family which has been in the furniture business for three generations. The company G.A.D. which originates from the island of Gotland also has a strong presence in Stockholm and offers custom furniture.

With a uniquely wide variety of secondhand shops, coupled vast number of galleries selling sample pieces, furniture constructed in light of Feng Shui principles and concepts, with timeless pieces from the decades of the 50’s and the 60’s which are high in demand right now, combined with furniture giants the likes of IKEA, Mio and EM, the SoFo region is one exciting place in Stockholm that any furniture lover would not dare to miss.

One of the biggest gatherings for Scandinavian furniture lovers is the Stockholm Furniture Fair. Stockholm Furniture displays many of their pieces during this fair, one particular section being the Greenhouse. The Greenhouse section is where many international design schools and new designers have great opportunity to show off their work. This Furniture Fair runs in parallel to the Northern Light Fair, which is Scandinavia’s lighting exhibition.

Web Development Strategy For Making The Website Of An Interior Decorator

The website of an interior designer should look professional and the web developers making the website should stress on the visual aspect. Such a website should have a pleasant interface that will woo the visitors. The background color chosen for the website should not be too loud and using many colors is not recommended either. The text should have a different color than the background and irrespective of the type chosen, legibility should be there. In the website the developers should maintain a balance between the text and graphics used.

A web design and development company making the website for an interior designer needs to use web optimized and high quality images in it. It would be a good idea to use a portfolio of the professional consisting of high resolution image so his design in a slideshow format. This will go a long way in convincing the clients of the designer. Similarly, the website can also have a testimonial section containing the remark of the satisfied clients of the designer. Flash can be used for developing these sections and adding some amount of interactivity. However, the developers should not go overboard with Flash design. Flash design is not really conductive for SEO. It also creates issues for the mobile internet browsers.

The content in the website should be of high quality. There is no denying the fact that premium content attracts the web users more than anything else. The professional web development firms have their content writing wings for client requirements. The content should appear convincing to the web users. The visitors should get the impression that the designer would offer them the best value for their money. If the designer offers various types of packages for the clients, that should be clarified in the site content. The language used in the website should be simple and lucid. The distinguishing features of his service should be mentioned in the content as well.

Without SEO no business can succeed in the competitive market. It is also applicable for the website of an interior designer. The web developers making the website should use proper keywords along with other required SEO measures. It would be a suitable idea to implement social networking integration. These days lots of companies are resorting to websites like Facebook for effective promotion of products and services online. A huge number of people access the web through their mobile devices these days and hence the developers making the website of an interior designer should make a mobile specific version.