Color and Web Design – How to Make It All Work Together

As humans we see and interpret color using the visible spectrum. The colors we see are Red, Orange, Yellow, Green, Blue, Indigo and Violet. They are all made up of various wavelengths (measured in nanometers) and are really, really small. In fact, there are tons more colors but as humans we visually can see them with our naked eyes. We can use tools to see things in the visual range of say, infrared.

There are additive colors and subtractive colors. Additive colors are used with television or computer screens. So, when you add the primary colors red, blue and green together on a screen you will get white. Subtractive colors are used when printing. So, when you add the primary colors together you get black.

I am sure almost everyone has seen a color wheel. The color wheel shows you the relationships between each of the colors. Such as when a color is next to one an other this is called analogous colors. An example would be with red, orange and yellow. These colors make up an analogous color scheme. It is very popular because it also readily found in nature.

When two colors are opposite each other on the color wheel we call these complementary colors. A great example is red and green, another popular choice during Christmas. Those are some of the basics, there is a lot more to learn such as hues, contrast, saturation etc. But, we can go into that another time. Next we need to take this information we just learned and see how color is tied into our emotion.

Color effects how we perceive the world around us. It can affect our emotional and physical responses to visual stimuli, and can even govern how we interpret these stimuli. This is why color is so important in fields of graphic and environmental design, and why graphic designers, interior designers, and architects go to such great lengths to understand the influence of color and to use it in just the right way.

Until recently, though, very little emphasis has been placed on the importance and overall influence of color in the field of web design. In fact, there still seems to be overall a kind of ‘anything goes’ atmosphere on the Internet with regard to web design in general.

But the way in which we access the Internet, combined with its increasing impact on our everyday lives, now requires a more thorough understanding of the influence of color for designers who wish to create websites that effectively attract and positively influence visitors to them.

The use of color is one of the most powerful tools you have at your disposal in designing a website, or any other medium with which you are attempting to relate to or communicate with other people. Color is so powerful that it can persuade, motivate and inspire when it is used in a balanced and effective way, and so crucial that it can completely drive people away when its overall influence is poorly understood and it is used poorly or inefficiently. In short, color is far more complex than many of us give it credit for.

The best way to use color is to experiment and observe. Test color combinations out and see how they make you feel. Chances are that if you feel a certain way when you see colors others do also. But, there are some fundamentals that can help any designer.

Nature is your best bet when finding good color combinations. Take the example of a small wood house on a prairie with a nice clear blue sky. A prairie is golden and the sky being blue will give you a good complementary color scheme, blue and gold are opposite on the color wheel. The blue/gold combination is usually has a very calming effect. It can also be a symbol for regal or royalty.

Sometimes you want your colors to POP. So, using high contrasting colors are really good for that. Ever wonder why road signs are in that bright yellow with black type? It is one of the easiest color combinations to read. Plus it makes you take notice. We have been conditioned by the highway people, that bright yellow and black stands out and we automatically take notice.

Some color examples and their general meanings.

– White is considered as the color of purity, honesty and innocence.

– Black is the color of death also represents darkness, gloom and despair. However, when used properly is can also indicate elegance and refinement.

– Blue is the color of the sky and sea. It represents depth, trust, security and imagination.

– Green is a color in nature. It represents life, vibrancy, natural, active, fresh and young.

– Yellow is for philosophers and thinkers. It represents hope and maturity.

– Red is a color of action and danger. It excites and stimulates the viewer.

I could go on but I think you get the point that each color represents feelings and emotions. As a designer your job is to pull those emotions out from the viewer and either gets them really comfortable so they stay along time. Or exited so they feel they must have your product now!

Color dramatically effects your customer so that means it affects your marketing, your web site and your income. If used badly it can make potential customers leave your site quickly. If used well, color can help bring in more money.

So, how are you using color on your site?

Web Design Made Easy

Businesses both big and small are now getting into making their own websites since they know how well these things work for their businesses. Business websites make it very easy for people to access your services and also stumble into your business once you have an online presence and that could only mean wonders for your business. No matter what kind of business you are involved in, it is very important that you have a well crafted website so that old customers and potential customers will enjoy doing business with you. Nothing could be worse than finding a great product and having to deal with a truly horrible website that only gives you a headache when you try navigating it. Also, websites that have garish and unattractive designs could give your customers the wrong image about the kind of business you are running. Imagine if you were a small interior design firms and your website is truly ugly and not at all what you want people to see when you are a design firm?

If that is the case, you should probably get some help when you want to hire people to do your web design for you so that it is done the right way. You need people who will deal with you in a way that is not fussy so that you know what sort of deal you are getting into and will even explain all the details to you which comes in very handy when you know next to nothing about web design. These professionals will do everything for you so that you no longer have to worry about doing the necessary things to get your website online. They will arrange the web hosting part, the organization of your website and just generally make life easier for you all for a very reasonable price.

Yes, reasonable since most other companies will charge you a fortune whether you are a big company or a small business that is just starting out. If you are indeed a small business owner, then you cannot afford to pay the big bucks when you can get the same service for a lesser price.

What is Graphic Design

Graphic Design is an older term for the field of Visual Design. This term refers specifically to the use of graphic media (such as color, symbol, and type) to communicate a style or expression.

Design is the art of expression evolves problem solving that uses centric approaches to understand user needs (as well as business, economic, environmental, social, and other requirements) to create successful solutions that solve real problems.

Design is often used as a process to create real change within a system or market. In other fields and contexts, Design might only refer to Fashion Design or Interior Design. However, the similarities between all design disciplines shows that the larger definition for Design operates at a higher level and across many media. Design is everywhere you look from fashion to automotive and even the food industry.

Over the course of time design has been the driving force that constantly produces change. Design is continuing evolution that is as natural as the air we breathe Design will always be a thriving force in the way we live as long as individuality exist.

The Design Process is an intricate one, there are many steps in completing a cohesive and stimulating design. When designing its very important that you understand the user needs (as well as business clients) this is the first step and the most important, with out this your shooting in the dark. Formulate ideas, create outlines or sketches this is always a great way to start any job and it’s in your best interest to have several. Once you have decided on a design consider all aspects like color, image quality and type these things can determine if your design will be effective. Be careful of placement, some designs can be to busy and take away from what could have been a great design. Remember, “less is more”. And last but not least be confident in your work and know that you created a great piece of work.