How to Choose a Web Designer?

Creating a website is not easy; it requires skill and knowledge to do so. Most people prefer to hire a web designer to do the designing fro them. However, choosing the right designer can be very hard. These days most designers concern themselves exclusively with designing jobs. Therefore, you might be forced to hire tow separate companies; one to build the website and the other to design it. Choosing the best will take some time.

Set your goals right

Before you start looking for a web designer, you have to set your aims right. You should have a purpose for your website. Ask yourself what your main purpose for the website and what you want to achieve from it. Ask yourself who your competitors and how do their websites look like. Also, ask yourself how badly you want to set up your website and what type of industry are you involved in. All the above questions are very important and will determine how your website will be designed.

Take your time going through the questions and after you have found satisfactory answers, you can start your search for a suitable web designer. There are many more questions you might want to ask yourself before you begin creating your website. If you take time answering each question you will know the kind of web designer that will offer you the kind of services that you require.

Choosing a web designer

Choosing a designer is probably the most important decision you will make. The type of designer you choose will be dependent on the type and seize of your website. You can choose two separate companies to create the website. One will be responsible for the technical bits while the other will require creative designing. Note that some companies specialize on only one area perhaps: the web development or construction part.

Always ask the company first if what they deal with specifically. You can ask them to explain to you the difference between the two to ascertain that they have handled the job before. If they cannot explain this then just walk away and look for another designer. Remember that a web designer is like an interior designer. Let them give you references of websites they have built before to determine if they are best suited to create your website. It is important that you follow all these steps; otherwise, you will end up paying more that you had budgeted for.

Review their working portfolio

Remember to ask your potential designer if they have created any similar websites to yours before. This is important because not all websites are the same. Make sure that the web designer you hire has the experience, skills and knowledge required to design a website like yours. An experienced designer should show you their working portfolio with previous customers. Ask for references and contacts of previous clients, call them and verify that they were satisfied with the way their websites were designed.

Why Hiring a Web Designer Is a Great Investment

A Website Represents You on the Web

You would not build your new home all by yourself, or allow it to be decorated by a person who does not know anything about interior design. Many people would not. We would hire an expert to make sure that we get the best outcome. A professional web designer is knowledgeable on how to direct your website towards your target visitors. Since first impressions last, you want your website to represent you in a professional way so you would be able to draw customers that could have been missed or lost.

Professionalism

In hiring a professional designer, you should make sure that, aside from knowing how to produce a beautiful image, they should also provide you with an image that is helpful for your company and industry. In addition, they should know the value of creativity and marketing. An effective website should be distinct, easy to look at, easy to navigate, should load efficiently and work well with every major Internet browser.

Saving Time

If you hire a professional web designer to build a website instead of doing it all by yourself, you will save on a lot of time, energy and disappointment. There is a wide range of skills that are needed to create effective websites, and there is more to web development than just learning the basics like HTML. An experienced web designer should not only be skilled in design, but he should be familiar with other areas as well, such as communication, marketing, search engine optimization, photo optimization, HTML, CSS, JavaScript, PHP and Flash, among others.

Customization

There are millions of websites out there. So, how will you make your website stand out from the competition? Though purchasing a regular template may appear to be a good option because of its ease of use and cost-efficiency, your website can face the risk of looking like several other sites. In addition to this, the several custom features that you need for your website – like galleries, forums, contact forms as well as special scripts – do not come with pre-made templates. If you used a pre-made template to build your website, and if you want to expand it in the future, you will most likely rebuild your whole site to add the custom features you need.

A Clear Message

An expert in web design knows how to communicate your message more effectively. These professionals are capable of marketing and relaying your message by means of fonts, colors, layouts and shapes, to name a few, and to deliver a clear message that represents your company in the best possible way.

A Worthwhile Investment

A professional website should take your business a step ahead of competition, task which cannot be done by a pre-made template. Thousands of people worldwide may view your website every day, so you have to make sure that it embodies what you want them to see. Though a website created with a pre-made template is cost-efficient and easy to make, hiring a professional designer is more advantageous to your business in the long run.

Tips for Shooting Interiors

Tip 1: You need a good digital camera with a tripod. When photographing an interior, you want to make sure that everything is clear and sharp. I use F11 (aperture) and 1/2 second (ISO 200) in most cases. Sometimes if you want to get a blurred background on a close-up shot, then you will want to shoot with a wider aperture, or the smallest f-stop your camera will allow (e.g. F1.8).

Tip 2: Use a wide angle lens. Shooting wide can make the room look great, especially when in Hong Kong, the size of the property is most likely less than 100 sq. meters. In a confined space, sitting tight into one corner while you try to get the other three corners in just looks wrong. You shouldn’t shoot all three walls into one picture. Showing the highlights of the interior design features is important. About the lens, anything in the 16-24mm range on full frame (or the APS-C equivalent which equates to 10-16mm approx. on some less expensive camera) is great. I often use 17mm full frame for my wide interior work.

Tip 3: Sufficient indoor and natural lighting are both important. Light up the room. If there is good natural light coming through the windows, use that as well. Adjust the overall feeling of the lighting to a balanced and optimized level.

Tip 4: Find the best angle. Take time to explore different angles to shoot from. Decorate the room with small artistic items, plants or anything you like to add a bit of creativity. We can’t all afford a tilt-shift lens to keep perspective in check, so it’s a really good idea to shoot with the camera at or slightly above mid-room height. This means you can keep the camera aimed out straight to keep the walls vertical. While the perspective distortion you get can be corrected in post-production, it’s much easier to get it right in camera. This is another reason to use a tripod as well.

Tip 5: Use post-processing software, e.g. Photoshop or Lightroom. You should bring the Highlights down and open up the Shadows. Next bring the Blacks down to ensure that the contrast lost from opening up the Shadows doesn’t impact the image too much.

Tip 6: Go vertical for staircases and other special feature. This is also important if you want to share the pictures on the web, as most images are horizontal in the interior photography world. Some vertical images could light up your portfolio. Verticals usually mean letting the eye fill in gaps, so make use of the composition to show hints of the room.